Using humor in internet marketing (through blogs, videos, social media updates, etc.) can be a great idea and we will discuss in this article how humor can increase customer outreach. At the same time, it can backfire and burn all the efforts if a good balance is not maintained between information and emotions. It can be a big challenge for many brands to find a good balance between the funny part and the rigid sales message that goes into the content.
But here is the thing: everyone loves to laugh. Humor can be used as a powerful tool to achieve what a brand wants- “attention” from its audience! No wonder funny mascots, taglines or memes get viral within a short period of time. The more humorous it is, the more are the chances of getting viral views and free publicity on social media.
Communication that uses humor gets across people of all ages, communities, cultures, and demographics. Using comedy is like using an engaging tool that disarms even the most cynical audiences. Laughter releases certain hormones such as endorphins and also reduces stress hormones thanks to epinephrine and cortisol. This makes an individual more open to accepting new ideas, a positive sign for any brand that is trying to warm up to the audience.
The crux of the matter is that nobody (even us) likes to be used as a target audience in any kind of marketing campaign. Humor may act as the blanket under which, any campaign could be served to a customer, and they would like it. Cash in humor and take your business to a new level. Be it a promotional video production or one informative commercial video, funny ones are not only watched on TV, but they are also tracked by audiences on YouTube and other online channels and shared on social media platforms. Facebook, Pinterest, Twitter, Reddit, and other popular platforms pick all kinds of great humor. So try to create one or multiple “LOL” moments in any video that you wish to make.
Now do not just try to make it funny just for the sake of being funny- for, after all, this is advertising. Derive elements of humor from real-life examples, blend it into practical situations- grind and mix it well with your video content before putting it in front of your audience.
Here are a few pointers regarding the incorporation of humor in video campaigning:
1. Look for proper slots to fit the wit in It may be in your organization’s logo or the tag line. Fun can also be poked in the form of a punch-line throughout or at any part of a video. People are fond of catchy taglines. Work on this with your video production company New York.
2. Think different: Use your brain muscles! Ask your team to work with double the efforts. Begin by thinking out of the box, use different angles while looking at a subject. Customers are not interested in watching dry information- top it up with humor.
3. Use animation: Use of animated characters or a cartoon or a new friendly character may develop the necessary buzz you need for your brand’s promotion. Products and services with a friendly face penetrate deeper and faster into the souls of end users. Try to build a bridge, develop sync between customers and your brand.
4. Don’t overdo it: When too much wit and laughter are put on, it spoils the broth. It then appears forceful indulgence. It looks desperate. Keep the element of humor just in the right proportion. This is of course what professional production companies do. So, instead of spoiling a wonderful chance all by yourself- ask your production company to provide you the right content, right script and the right video for your brand.
Are you using Humor in your videos yet? If not- then it’s time to do a double check and get into action!
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